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Here are some indications to what the latest (October 2008) issue is all about:
BRANDS
We decided to drill down deep into what we would like to call ”The Social Media Election” (the US presidential election that is). It’s not just a political campaign like all the others, it’s an insight to the future of marketing. Using social media as an essential part of two integrated campaigns both candidates are kicking some big brand butt this time around. No wonder Obama wins the title ”Marketer of The Year” by AdAge beating both Apple and Zappos. |
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MEDIA
YouTube now lets you easily buy music from selected video clips. The future of monetization for online video, according to Google, and we think it sounds very interesting. Interesting is also trying to find ways to change a recession to something positive for you or your brand. Market shares are cheaper, the competition loses focus and so on. We also take a look at exactly what the F**K social media is really all about... |
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PEOPLE
The days of consumers playing nice is over. If you cross them you might be starring down the barrel of a consumer uprising. In Sweden that’s what happend to the authorities when they decided to start wiretapping the people. But that’s just one of many examples and you might as well read and think about it to make sure that it never happens to you… Since this topic was so interesting we even decided to produce a low budget web documentary about it called “Wiretapping Sweden“, which even caused some online debates in Spain. |
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MISCELLANEOUS
Lisa Kudrow is doing web based therapy for Lexus in their latest and greatest jump into online video. This project leans more towards ”branded entertainment á la BMW Films” rather than shaky mobile videos á la YouTube. We also give you some pointers on becoming a Twitter pro, and speaking of pros this issue’s profile is the digital planner, blogger and now podcaster Nicholas Gill, you can find his blog here and his podcast here (and keep an eye out for a cameo from Urban Lifestyle there in a future episode). |
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TABLE OF CONTENTS
Click on image below for table of contents:
HOW DO YOU GET YOUR HANDS ON IT?
At the moment this issue is only available to subscribers, but we will shortly make it available for individual purchase.
Enjoy!
//Tomas Nihlén, Editor in Chief |
// Tomas Nihlén, Editor in Chief
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[…] was interviewed by BloggerTalks and for Urban Lifestyle Report: New Media’s October issue. I appeared for live video interviews on SuccessfoolTV and The Tech Buzz and participated in a live […]