Floorballtheworld.com

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In the beginning of March we wrote about a website called MyPitch that gives you the opportunity not only to win money by making a good and creative solution in the pitch but also to make a name of yourself. First runner up for testing this rather new (at least in Sweden) way of bying marketing solutions was the Swedish sport retailer Intersport. Now they have chosen a winner, team Petter & Kalle came up with the idea that enticed them the most. The concept is called “Floorball the World”, there’s now website out there yet but in the concept they suggest that all members of the Intersport members club that buy floorball equipment also should get a “inflateable Floorballtheworld.com globe”. I’m interested in what people would to with these globes? Put stickers on every place they have been in the world or maybe for every goal they have made… Only time will tell.

Next runner up to see what talent are out there is the consumer electronic store Expert in Sweden. Here’s the brief in short terms: “The mission is to pimp the Expert stores and do it more attractive. The campaign shall work to drive in-store traffic and lower the demographic age of Expert¹s current target audience.” The deadline to enter the competition is May 9 at 13:02 PM, delivered via mypitch.com

This video explains the idea with MyPitch.com:

- Linda Pierre, Urban Lifestyle

Technorati Tags: MyPitch, Intersport, Expert

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