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The Lost Ring is the last ARG (alternate reality game) made by Jane McGonigal. In May she created the game World Without Oil and this time it is time to solve one of the biggest mysteries, what happened with a fictional Olympic sport that vanished 2000 years ago. Watch the first trailer here and the second here and dive right into this Olympic mystery.
For more details head over to News.com and Boing Boing for an interview and some more links. In our January issue of Urban Lifestyle Report - New media we wrote about another ARG-campaign (Find815.com), that time a lot of people were engaged in the story and helped each other. Let’s see how collaborative people will be now.
- Linda Pierre, Urban Lifestyle
Technorati Tags: The Lost Ring, ARG
// Linda Pierre, Editor
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