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Adweek has recently written an article on how more and more emphasis are being placed on how companies are trying to master the ongoing explosion of social media. A recent survey suggest that marketers find advertising agencies ill-prepared on how to tackle the issue. The answer might lay in that it’s called ’social media’ and not ‘marketing media’ for a reason and as a social platform it is not necessarily a place for direct marketing but for interaction and dialogue. One advice would be for companies to more actively incorporate social features and content into their products before approaching an ad agency. An interesting piece well worth the read.
-Andreas DF
// Andreas DF
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