Yahoogle?

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Like everyone else we also have heard a lot about the bid Microsoft gave Yahoo! last friday. 44.6 billion dollars sounds like an absurd amount of money. But is it? We know Yahoo has been struggling for a while now trying to keep up with Google’s popularity and that Microsoft is seen as a rather boring and stiff company isn’t something new. So Microsoft needs to step up and Yahoo needs funding. The big question is will Microsoft be able to get Yahoo that extra push that they need?

Robert Scoble thinks Microsoft wants to buy Yahoo because they are a bit afraid of the trend that more and more people use Google docs instead of Microsoft Office and that this deal could mean that Microsoft will have a shot at all those consumers eager to do their work online instead of trusting it to be saved locally on their own computer.

Another reason according to the team at Mobuzz.tv (which did a great live show discussing this offer a few days ago) would be that if Microsoft with its 228 million Hotmail-users (how can so many still have a hotmail account I wonder…) and Yahoo with its 250 million email users, together they would be able to target A LOT of people with ads. Gmail surprisingly only have 51 million users.

Now the other question people are asking is will Google make Yahoo an offer also? Some say that a merger between Google and Yahoo won’t be possible because of the monopoly issue. Others claim that Yahoo would consider a business alliance with Google.

At Google’s own official blog they say that they believe that the interests of Internet users come first and that they take Internet openness, choice and innovation seriously. Let’s see what that actually means, only time will tell…

- Linda Pierre, Urban Lifestyle

Technorati Tags: Google, merge, microsoft, Yahoo

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